Crayola® Ultimate Crayon Collection
Coloring has always been a creative pastime for children, but now it can be ultimate. Our challenge for this campaign was to advertise the Crayola® Ultimate Crayon Collection product to Moms for their Child. With a busy schedule, our consumer parents' concern is to keep their child’s creative mind flowing. With 152 colors including metallic and glitter crayons, we’ve positioned the Crayola® Ultimate Crayon Collection as the perfect answer to our consumer’s concern.
Social Media Advertising:
We know that social media is crucial to our consumer. It’s where they post family photos and their child’s accomplishments while also being a resource to check in on old friends and upcoming events. We chose to create social media ads because we know our consumer will see it.
Print Advertising:
We created this ad because whether the consumer is waiting in the doctor’s office, looking for craft projects to do with their kids, or relaxing at the end of a long day; they are likely to pick up their favorite magazine.
Out of Home Advertising:
We know that a morning commute from our consumer into the city from the ‘burbs can be quite draining and the world around becomes more important. From tall buildings to buses, the consumer will be more likely to see our message and spend time reading it.
Team: Julia Fromstein, Lea Edwards, Morena Frejenal, Reagan Mudd